Husqvarna Group traces its history to 1689 and now serves customers in more than 100 countries. The figures below describe the global Husqvarna Group, not Husqvarna-branded lawnmowers alone, and distinguish annual averages, period-end measures, company-defined metrics and forecasts.
Key Husqvarna Statistics
The most useful headline figures span scale, financial performance, product adoption and environmental progress:
- Husqvarna Group was founded in 1689, a historical company fact for the Group.
- The Group served customers in more than 100 countries in 2024, measuring global customer reach.
- Approximately 12,300 people worked for Husqvarna Group in 40 countries in 2024, according to company reporting.
- Average employment was 13,353 people in 2024, the Group-wide annual average.
- Husqvarna Group net sales were SEK 48,352 million in 2024, consolidated for the full year.
- 2025 net sales were SEK 46,613 million, down from SEK 48,352 million in 2024 for the consolidated Group.
- 2025 organic sales growth was 1%, using Husqvarna Group’s company-defined organic-sales measure.
- 2024 operating income was SEK 2,597 million, including items affecting comparability.
- The 2024 reported operating margin was 5.4%, while the margin excluding items affecting comparability was 6.6%.
- Direct operating cash flow was SEK 6,905 million in 2024, using the Group’s alternative performance measure.
- Net debt was SEK 11.8 billion at year-end 2025, versus SEK 14.5 billion at year-end 2024.
- Electrified products represented 44% of motorized-product sales in 2024, rather than 44% of all Group sales.
- Connected devices grew to 4.9 million in 2024, a company-reported connected-device measure rather than a unique-customer count.
- Robotic-mower net sales were SEK 7.2 billion in 2024, measuring category sales rather than units or market share.
- Value-chain CO2 emissions were reported 56% below the 2015 baseline by 2024, covering Scopes 1, 2 and 3 under the company’s reporting.
- The 2025 strategy announced SEK 4 billion of further savings by 2030, a forward-looking target rather than realized savings.
Contents
- Husqvarna Group scale and geographic reach
- Husqvarna revenue and sales trends
- Husqvarna profitability, cash flow and balance sheet
- Husqvarna employees, divisions and operating footprint
- Robotic mower, connected-device and electrification data
- Husqvarna sustainability and 2025 outlook
Husqvarna Group Scale and Geographic Reach
The Group’s scale is best understood through several different populations: customers served, countries with employees, approximate workforce and annual-average workforce. These measures should not be treated as interchangeable.
| Measure | Period | Reported figure |
|---|---|---|
| Founded | Historical fact | 1689 |
| Countries served | 2024 | More than 100 |
| Countries with employees | 2024 | 40 |
| Approximate employees | 2024 | 12,300 |
| Average employees | 2024 | 13,353 |
Husqvarna Group reports that it was founded in 1689 and served customers in more than 100 countries in 2024. The company also reported approximately 12,300 employees in 40 countries for 2024; that approximate workforce statement is different from the annual-average figure in the Annual Report. Year-end report January–December 2024 and Husqvarna Group publishes Annual Report 2024
Average employment changed across the five-year period as follows:
- Average employees totaled 12,374 in 2020 for Husqvarna Group.
- Average employees totaled 13,873 in 2021 for Husqvarna Group.
- Average employees totaled 14,416 in 2022 for Husqvarna Group.
- Average employees totaled 13,755 in 2023 for Husqvarna Group.
- Average employees totaled 13,353 in 2024 for Husqvarna Group.
These are annual averages from the five-year key-figure table, not year-end headcount. Husqvarna Group Annual Report 2024
Husqvarna Revenue and Sales Trends
Husqvarna Group’s consolidated net sales increased from 2020 to 2022, then declined in 2023 and 2024 before declining again on a reported basis in 2025.
| Year | Consolidated net sales |
|---|---|
| 2020 | SEK 41,943 million |
| 2021 | SEK 47,059 million |
| 2022 | SEK 54,037 million |
| 2023 | SEK 53,261 million |
| 2024 | SEK 48,352 million |
| 2025 | SEK 46,613 million |
The Annual Report records net sales of SEK 41,943 million in 2020, SEK 47,059 million in 2021, SEK 54,037 million in 2022, SEK 53,261 million in 2023 and SEK 48,352 million in 2024. The 2025 year-end report records SEK 46,613 million, down 4% from 2024; exchange rates affected that comparison by -5%. Husqvarna Group Annual Report 2024 and Year-end report January–December 2025
The company reported a 9% net-sales decrease and a 7% organic-sales decline in 2024 versus 2023. In 2023 versus 2022, net sales decreased 1% and organic sales declined 5%; organic sales are company-defined alternative performance measures that exclude specified portfolio and currency effects.
Quarterly figures add seasonality and should not be read as full-year totals:
- Fourth-quarter 2024 net sales were SEK 8,464 million, down 2% year over year, while organic sales declined 3%.
- Fourth-quarter 2025 net sales were SEK 7,429 million, down 12% from Q4 2024; exchange rates affected the comparison by -9%.
- Second-quarter 2025 net sales were SEK 15,277 million, with organic sales increasing 5%.
- January–June 2025 net sales were SEK 29,981 million, down 1% year over year; exchange rates affected the comparison by -3%.
- January–September 2025 net sales were SEK 39,184 million, down 2% year over year.
Year-end report January–December 2024 and Year-end report January–December 2025
Husqvarna Profitability, Cash Flow and Balance-Sheet Data
Reported operating income and cash flow show a more uneven pattern than sales alone. The measures below retain the company’s reported definitions.
| Year | Operating income | Operating margin | Direct operating cash flow |
|---|---|---|---|
| 2020 | SEK 3,669 million | 8.7% | SEK 6,071 million |
| 2021 | SEK 5,746 million | 12.2% | SEK 3,651 million |
| 2022 | SEK 3,043 million | 5.6% | Negative SEK 572 million |
| 2023 | SEK 3,880 million | 7.3% | SEK 6,541 million |
| 2024 | SEK 2,597 million | 5.4% | SEK 6,905 million |
The 2024 operating margin excluding items affecting comparability was 6.6%, compared with the reported 5.4%. Direct operating cash flow is a company-defined alternative performance measure, so it is not the same as an unrestricted cash-flow subtotal from a different accounting definition. Husqvarna Group Annual Report 2024
For 2025, operating income was SEK 2,898 million and the operating margin was 6.2%. Direct operating cash flow was SEK 3,267 million, while net debt fell to SEK 11.8 billion at year-end from SEK 14.5 billion a year earlier. Year-end report January–December 2025
The second quarter of 2025 produced SEK 2,063 million of operating income and a 13.5% operating margin. That quarterly result is a period-specific observation and should not be substituted for the full-year 2025 margin.
Husqvarna Employees, Divisions and Operating Footprint
Husqvarna Group’s operating footprint includes three divisions named in the 2025 reporting: Husqvarna Forest & Garden, Gardena and Husqvarna Construction. Their organic-sales changes differed during 2025.
| Division | 2025 organic-sales change | Scope |
|---|---|---|
| Husqvarna Forest & Garden | Decreased 3% | Division organic sales |
| Gardena | Decreased 10% | Division organic sales |
| Husqvarna Construction | Increased 2% | Division organic sales |
These are division-level organic-sales measures, not changes in total Group net sales. Year-end report January–December 2025
The 2024 cost-savings programs generated SEK 735 million. A separate Orangeburg manufacturing-facility partnership was expected to create SEK 350 million in savings by 2030 in North American manufacturing; that figure is a forecast, not realized savings. Year-end report January–December 2024
Robotic Mower, Connected-Device and Electrification Data
The product figures show adoption and sales signals, but each has a specific denominator. Electrification is measured as a share of motorized-product sales, connected devices are not defined as unique customers, and robotic-mower figures are sales rather than unit volumes.
| Product or technology measure | Period | Figure |
|---|---|---|
| Electrified products as share of motorized-product sales | 2023 | 42% |
| Electrified products as share of motorized-product sales | 2024 | 44% |
| Connected devices | 2023 | 4.5 million |
| Connected devices | 2024 | 4.9 million |
| Robotic-mower net sales | 2023 | SEK 8.1 billion |
| Robotic-mower net sales | 2024 | SEK 7.2 billion |
Electrified products represented 42% of motorized-product sales in 2023 and 44% in 2024. Connected devices totaled 4.5 million in 2023 and grew to 4.9 million in 2024, while robotic-mower net sales were SEK 8.1 billion and SEK 7.2 billion respectively. Year-end report January–December 2024
The 2025 report also states that Husqvarna launched 13 new boundary-wire-free robotic mower models for the 2026 season. That is a product-launch count, not evidence of sales, unit adoption or market share. Year-end report January–December 2025
Husqvarna Sustainability and 2025 Outlook Statistics
Husqvarna Group reported value-chain emissions against a 2015 baseline and separately stated a 2025 target. The observed reductions and forward-looking target must be kept distinct.
- Value-chain CO2 emissions were reported 44% below the 2015 baseline in 2023.
- Value-chain CO2 emissions were reported 56% below the 2015 baseline by 2024, covering Scopes 1, 2 and 3 under the company’s reporting.
- The company’s 2025 CO2-reduction target was a 35% reduction from the 2015 baseline, as stated in the 2024 report.
The reported 2024 reduction therefore describes an observed result against the stated base year, while the 2025 figure was a target in the 2024 report rather than an observed emissions result. Year-end report January–December 2024
The 2025 strategy announced further savings totaling SEK 4 billion by 2030, with the company expecting 60% of that target to be realized during the following two to three years. Both figures are management expectations subject to execution and market risks. Year-end report January–December 2025
The 2025 annual pattern combined a 4% reported net-sales decline with 1% organic sales growth. That distinction reflects different company-defined sales measures and should not be interpreted as a contradiction or as a market-share estimate.